How marketing campaigns can go wrong
It was supposed to be a public service announcement, promoting an app to discourage binge drinking on campus. It helped college students who drank too much to cut back. It…
advertising
Commerce
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Customer & Digital Experience
Diversity and Inclusion
Optimization and Personalization
Optimizing the online experience for disabilities improves it for all customers
What if I told you there’s a huge, under-served consumer group that you can market to in such a way that it will improve all your marketing? Bet you’d be…
A new way to find the tech talent you need
Despite layoffs at high tech companies, hiring people with tech skills doesn’t seem to be getting any easier. There are currently 695,077 open computing jobs nationwide, according to Code.org. Compare…
B2B buyers are much more concerned about a company’s values than the general public
B2B marketers take note: 72% of your buyers say they are more likely to buy from socially responsible businesses, according to a recent survey. That’s 17 points higher than the…
What are diversity, equity and inclusion, and why marketers need them
Diversity at all levels of a company is a major indicator of company success and productivity. The benefits of diversity and inclusion can be seen in stock and revenue performance,…