The Top Three Infomercial Beginner Mistakes to Avoid
Making a profit through Direct Response advertising means paying close attention to the pennies and knowing which beginner mistakes to avoid. A friend of mine with whom I have done…
Is Direct Response Right for You?
The answer is a very definite “maybe.” Direct Response, like every other form of advertising has its time and place. I believe that Direct Response has the widest range of possibilities. After…
Not Your Father’s Direct Response
In the 1990’s, only the most self-assured brand managers possessed the courage to suggest an infomercial or direct response television (DRTV) for a brand marketing campaign. Due to the strong…
Using Direct Response to Build Your Brand
Whether you are defending a brand’s dominate market position or seeking to attain it, direct response is relevant to your future. You may decide to explore it now or later,…
Direct Response Marketing is More Alive than Ever!
According to PWC, advertising on the web just surpassed advertising on television. This year, paid social advertising spending will hit an all time high, at a forecasted $10 billion, a…