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Recent Posts


  • How a Paid Search Strategy Will Change TV Advertising ForeverDecember 4, 2023
  • Marketer’s Guide to CTV Video Ad Specs & Formats (2024)December 4, 2023
  • Getting the most from your AI investmentDecember 4, 2023
  • Why edge cases matter in marketing strategyDecember 4, 2023
  • U.S. Ad Market Spend to Slow to 4.1% in 2024, Down from 5.7% in 2023December 4, 2023
  • The Top Eight Direct Response Production Companies

    The Top Eight Direct Response Production Companies

    Jim Warren

    Feb 28, 2023

    Direct response advertising has been a powerful tool for businesses to reach and engage with […]

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  • The History of Infomercials: A Timeline of Long-Form Advertising

    The History of Infomercials: A Timeline of Long-Form Advertising

    Jim Warren

    Feb 28, 2023

    For many of us, the word “infomercial” might bring to mind images of late-night TV […]

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  • The Future of the Infomercial in a Connected TV World

    The Future of the Infomercial in a Connected TV World

    Jim Warren

    Feb 28, 2023

    Infomercials have been a staple of television advertising for decades, but with the rise of […]

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  • Pitch Perfect: Who is the Best Infomercial Pitchman of All Time?

    Pitch Perfect: Who is the Best Infomercial Pitchman of All Time?

    Jim Warren

    Feb 26, 2023

    When it comes to infomercials, there have been many pitchmen over the years who have […]

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  • The Top Three Infomercial Beginner Mistakes to Avoid

    The Top Three Infomercial Beginner Mistakes to Avoid

    Jim Warren

    Oct 5, 2019

    Making a profit through Direct Response advertising means paying close attention to the pennies and […]

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Latest Articles

  • production company
    From Late-Night TV to Digital Domination: The Evolution of Infomercials into 2023
  • Comparing Broadcast Television Media Buying and Streaming Media Buying: Pros and Cons
  • The Future of Infomercials: How Direct Response Television is Evolving in 2023
  • Long-Form vs Short-Form Infomercials: Choosing the Right Format for Advertising in 2023
  • Counting the Costs: How Much Does an Infomercial Really Cost?

Industry News

  • How a Paid Search Strategy Will Change TV Advertising ForeverDecember 4, 2023
  • Marketer’s Guide to CTV Video Ad Specs & Formats (2024)December 4, 2023
  • Getting the most from your AI investmentDecember 4, 2023
  • Why edge cases matter in marketing strategyDecember 4, 2023
  • U.S. Ad Market Spend to Slow to 4.1% in 2024, Down from 5.7% in 2023December 4, 2023