• How Targeted TV commercials differ

    How Targeted TV commercials differ

    Targeted TV commercials differ from other forms of advertising primarily in their ability to deliver customized messages to specific audiences. Here’s how they differ from other forms of advertising: Targeted TV commercials leverage data analytics and technology to identify specific demographics, behaviors, interests, and preferences of viewers. This allows advertisers to display their commercials only…

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  • Producing a DRTV Video Ad

    Producing a DRTV Video Ad

    Direct Response TV marketing or DRTV is a type of marketing campaign that ensures value return for every buck you spend. DRTV is a very popular mode of marketing & you probably know what it is. In case you don’t, it’s okay, we’ve got you covered. What is DRTV? Direct Response is a type of…

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  • OTT Vs CTV: Advertising Strategies

    OTT Vs CTV: Advertising Strategies

    The ad industry is full of 3 letter acronyms, and when it comes to spending marketing dollars, we should take a step back and make sure we fully realize what they mean. Sometimes it may become confusing because everyone has their own definitions. The same principle applies to understanding the difference between various advertising strategies,…

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  • 5 Optimal Tips for Successful TV Advertising

    5 Optimal Tips for Successful TV Advertising

    Entrepreneurs have a common goal: to make their brand known. An innovative advertising campaign is a crucial ingredient to achieving this goal. A large TV screen in any living room can be a good link between the target audience and a company’s products/services. But advertising on TV is totally different from other types of brand…

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  • Video Marketing: Create an Effective Ad for TV Advertising

    Video Marketing: Create an Effective Ad for TV Advertising

    GoDRTV is a Video Marketing company in LA and our specialty is producing marketing videos for products and services and placing ads on national TV. With streaming services such as Netflix, some might say that TV advertising is becoming less relevant. However, national TV is still considered a mega phone from the highest mountain and…

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