• DTC Marketing – CES 2024 Recap

    DTC Marketing – CES 2024 Recap

    Hey everyone, it’s Alex Dinsmoor, coming to you with a CES 2024 recap. Excited to say that the traffic at the show was back to, I’d say, pre pandemic levels as people everywhere, trade show floors were really full. A lot of eye candy. If you like to see what the future holds, it’s certainly…

    Know More

  • DTC Marketing – The Good, the Bad, and the Bloopers

    DTC Marketing – The Good, the Bad, and the Bloopers

    Ken:So first of all, talk a little bit about 2023. What is the most important and most exciting thing that happened in 2023? Barbi: Well, marketers were marketing again right after kind of a quiet 2022. People were back in 2023. They’re not only using tv, they’re realizing that they have to have all these…

    Know More

  • DTC Marketing – The Good, the Bad, and the Bloopers

    DTC Marketing – The Good, the Bad, and the Bloopers

    Ken:So first of all, talk a little bit about 2023. What is the most important and most exciting thing that happened in 2023? Barbi: Well, marketers were marketing again right after kind of a quiet 2022. People were back in 2023. They’re not only using tv, they’re realizing that they have to have all these…

    Know More

  • DTC Marketing – Top 5 Key Takeaways for DRTV Success

    DTC Marketing – Top 5 Key Takeaways for DRTV Success

    There are five key takeaways that you must be implementing to create a successful direct to consumer campaign. The first one is, you must be solving a problem for your consumer. What is the problem that your product can solve? What can it do uniquely outside of the competition? And then lean into that. The…

    Know More

  • DTC Marketing – Top 5 Key Takeaways for DRTV Success

    DTC Marketing – Top 5 Key Takeaways for DRTV Success

    There are five key takeaways that you must be implementing to create a successful direct to consumer campaign. The first one is, you must be solving a problem for your consumer. What is the problem that your product can solve? What can it do uniquely outside of the competition? And then lean into that. The…

    Know More