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  • Ten Things You Need to Know Today: 23 September 2023September 23, 2023
  • TV Attribution Models: What Are They and How Do They Work?September 23, 2023
  • Streaming Drives More Viewer Attention To Ads Than Linear TVSeptember 22, 2023
  • Shoppable TV Ad Tech Can Be Intrusive — And UnnecessarySeptember 22, 2023
  • Gilroy Gardens Beats Performance Goal by 31% During the Spooky Season With MNTNSeptember 22, 2023
  • Data-driven success lies within the power of simplicity by Cynthia Ramsaran

    Data-driven success lies within the power of simplicity by Cynthia Ramsaran

    infomercial

    Sep 6, 2023

    This post was originally published on this site In an era of data and digital … Read more

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  • Data and AI ignite real-time customer conversations and tangible business results by Cynthia Ramsaran

    Data and AI ignite real-time customer conversations and tangible business results by Cynthia Ramsaran

    infomercial

    Aug 29, 2023

    This post was originally published on this site A fundamental catalyst for innovation, data fuels … Read more

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  • Let data be the biggest driver behind your advertising strategy by Cynthia Ramsaran

    Let data be the biggest driver behind your advertising strategy by Cynthia Ramsaran

    infomercial

    Aug 16, 2023

    This post was originally published on this site Businesses have recognized the importance of informed … Read more

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  • The future of CX depends on innovative generative AI and data insights by Cynthia Ramsaran

    The future of CX depends on innovative generative AI and data insights by Cynthia Ramsaran

    infomercial

    Jul 26, 2023

    This post was originally published on this site In recent years, the role of CMOs … Read more

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  • Data Makes the Difference: Episode one by Cynthia Ramsaran

    Data Makes the Difference: Episode one by Cynthia Ramsaran

    infomercial

    May 15, 2023

    What do craft beer, food delivery and B2B buyers have in common? A call for more personalization because of younger, more digitally native buyers. These themes are explored in episode one of The MarTech Podcast: Data Makes the Difference series. Sponsored by: Kim Davis, editorial director at MarTech and Chris Garza, regional vice president, field…

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Latest Articles

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    From Late-Night TV to Digital Domination: The Evolution of Infomercials into 2023
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  • The Future of Infomercials: How Direct Response Television is Evolving in 2023
  • Long-Form vs Short-Form Infomercials: Choosing the Right Format for Advertising in 2023
  • Counting the Costs: How Much Does an Infomercial Really Cost?

Industry News

  • TV Attribution Models: What Are They and How Do They Work?September 23, 2023
  • Streaming Drives More Viewer Attention To Ads Than Linear TVSeptember 22, 2023
  • Shoppable TV Ad Tech Can Be Intrusive — And UnnecessarySeptember 22, 2023
  • Gilroy Gardens Beats Performance Goal by 31% During the Spooky Season With MNTNSeptember 22, 2023
  • CTV Content Outperforms Linear On Attention And Co-ViewingSeptember 22, 2023