The Seven Pillars of Programmatic Marketing Success: Budget Consistent with Objectives
Digital marketing budgets continue to shift in an effort to keep pace with changes in consumer shopping behavior. For the…
Third-party cookies – what are they, what’s happening to them, & what to do
The digital advertising industry is undergoing a huge shift right now. Before we know it, the deprecation of third-party cookies…
The Seven Pillars of Programmatic Marketing: A Well Defined and Validated Audience
Audience targeting is the one constant that runs through every digital media campaign. Although it sounds cliché, marketers today need…
The Seven Pillars of Programmatic Marketing Success: Holistic Performance Metrics and Relevant KPIs
Marketers are under increasing pressure to be accountable for their media investments. One of the biggest challenges is measuring programmatic…
What is: Retargeting
Before a consumer makes a purchase, they are exposed to roughly six to eight marketing touchpoints before they make a…