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  • Recruiting for M&E Tech: Mind the Generation GapOctober 4, 2023
  • X (Twitter) partners with Google Ad ManagerOctober 4, 2023
  • When human irrationality beats artificial intelligenceOctober 4, 2023
  • Go FAST: Find Your Easy – And Lazy – Road To TV Program DiscoveryOctober 4, 2023
  • How Icelandair used programmatic to increase bookingsOctober 4, 2023
  • 13 smart strategies to score more email list subscribers

    13 smart strategies to score more email list subscribers

    infomercial

    Mar 20, 2023

    Question: What’s one of the 13 smart strategies to score more email list subscribers?Answer: ‘Give readers a reason to engage.’ “Make each email count. Include a specific offer or discount that doesn’t have the subscriber wanting to opt out, but instead wanting to continue to engage.”– Jessica Hawthorne-Castro, Hawthorne Advertising For the full article go…

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  • 15 strategies to increase email marketing engagement

    15 strategies to increase email marketing engagement

    infomercial

    Jan 11, 2023

    Question: What’s one of the 15 strategies to increase email marketing engagement?Answer: ‘Email less.’ “Emailing less is a strategy so that when you do send a message that requires action, it has a better chance of being viewed and getting a response.”– Jessica Hawthorne-Castro, Hawthorne Advertising For the full article go to “15 strategies to…

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  • 15 strategies to increase email marketing engagement

    15 strategies to increase email marketing engagement

    infomercial

    Jan 11, 2023

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Latest Articles

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Industry News

  • Recruiting for M&E Tech: Mind the Generation GapOctober 4, 2023
  • X (Twitter) partners with Google Ad ManagerOctober 4, 2023
  • When human irrationality beats artificial intelligenceOctober 4, 2023
  • Go FAST: Find Your Easy – And Lazy – Road To TV Program DiscoveryOctober 4, 2023
  • How Icelandair used programmatic to increase bookingsOctober 4, 2023