• Why you should track your email’s long tail to measure success (plus a case study)

    Why you should track your email’s long tail to measure success (plus a case study)

    When someone talks about “long tail” strategy, you probably think it begins and ends with search engine marketing. But it should be a part of your email campaign planning as well.  If you don’t track your results long after your campaign ends, you’re more likely to under-report your successes! With all the pressure on email…

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  • Using video in email to engage customers and close deals

    Using video in email to engage customers and close deals

    One of the biggest missed opportunities amongst marketers is the use of video in your email marketing. As the rules around bulk senders get stricter and deliverability gets harder to master, we have to make every “send” count.  Luckily, just like with social media marketing and paid advertising, using video in your email marketing efforts…

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  • Brian McKenna: Spotlight on the expert

    Brian McKenna: Spotlight on the expert

    Brian McKenna is the VP of CRM at DMi Partners, a Philadelphia-based marketing agency. As you’ll see, he kind of stumbled into a job and career he loves. In addition to being an email marketing savant, Brian has long been involved with The Hole in the Wall Gang Camp. Founded by Paul Newman, the organization…

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  • Modern email marketing: Data privacy, bulk email restrictions and more

    Modern email marketing: Data privacy, bulk email restrictions and more

    Developing an effective email marketing strategy requires being aware of the constant change while continuing to strategize around the best way to bring value to your audience. Among the areas of change: Data privacy regulations, which remain a patchwork on a global and national level in the United States. New email regulations from companies like…

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  • 3 ways brands can build trust with privacy-concerned consumers

    3 ways brands can build trust with privacy-concerned consumers

    Digital marketers are facing an increasingly regulated environment when it comes to reaching the right customer at the right time. And this new environment exists for a reason — consumers value their privacy. A recent study by marketing automation company Marigold and digital marketing consultancy Econsultancy took a closer look at how consumers feel about…

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