-
Email M&A is seeing a surge
Just a few years ago, I was at an email conference in Las Vegas, talking about the eras of email and how the then-recent space of acquisitions and mergers changed the trajectory of email innovation.Remember going to conferences? Sharing your knowledge, seeing your friends, going out after sessions and building a community? Can you tell…
-
iOS 15 is out, but marketers can shake off the loss of email open rates
The best news to come out of “Pixelgeddon” – also known as Apple’s Mail Privacy Protection feature, which went into effect on Monday, Sept. 20 – is that I will never have to listen to another conference speaker tell his audience, “It’s all about the opens.” As of Monday, the thing many email marketers have…
-
How BIMI will boost brand recognition, email engagement
Brand identifiers for message identification, or BIMI, is a technology that some expect to become a new standard for email marketing. And for good reason; BIMI offers capabilities that provide higher levels of customer trust and engagement with brands. “BIMI is a brand-supported logo within supporting email clients,” said Danielle Gallant, Email Strategist at Validity,…
-
Automation, email, CRM among major marketing tools replaced in the past year
Last week we introduced you to this year’s MarTech Replacement Survey which, among other things, showed just how bullish marketing organizations were to make changes to their marketing technology stacks during the pandemic. This week, we’re sharing some key data on specific platforms from the report. The main objective of the survey was to find…
Recent Posts
- Ten Things You Need to Know Today: 23 September 2023
- TV Attribution Models: What Are They and How Do They Work?
- Streaming Drives More Viewer Attention To Ads Than Linear TV
- Shoppable TV Ad Tech Can Be Intrusive — And Unnecessary
- Gilroy Gardens Beats Performance Goal by 31% During the Spooky Season With MNTN
