• 8 questions to ask marketing work management vendors during the demo

    8 questions to ask marketing work management vendors during the demo

    Once you have determined that marketing work management software makes sense for your business and have spent time researching individual vendors, it’s time to schedule demos with your selected vendors. We recommend setting up demos within a relatively short time frame after receiving RFP responses to help make relevant comparisons. Also, make sure that all…

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  • Pandemic challenges intensify need for customer data platforms

    Pandemic challenges intensify need for customer data platforms

    While the global pandemic may have had a dampening effect on business in general, it also seems to have raised interest in precisely the types of solutions that customer data platforms (CDPs) deliver. When stay-at-home orders and social distancing guidelines spurred the movement of customer interactions – both B2B and B2C – to digital channels,…

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