• How to prove the benefits of webinars with engagement data

    How to prove the benefits of webinars with engagement data

    The digital-first strategies many companies are adopting have removed countless in-person interactions and sped up sales cycles. This makes marketers’ online customer engagement more important now than ever.Elena Hoffman, Sr. Director of Platform Product Marketing at ON24, while speaking at our recent MarTech conference, pointed to a Gartner report that found B2B buyers spend just…

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  • How the pandemic affected marketing technology replacements

    How the pandemic affected marketing technology replacements

    For the past few weeks, we’ve been highlighting the changes marketing teams made to their technology stacks in the past year and found that despite the upheaval of the coronavirus pandemic organizations replaced plenty of tools and platforms. However, the MarTech Replacement Survey did discover that the pandemic affected how teams staffed up to manage…

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  • Let’s go for a sprint: Thursday’s Daily Brief

    Let’s go for a sprint: Thursday’s Daily Brief

    Good morning, Marketers, feel like a sprint? We publish a lot of content here about agile marketing, but although we certainly have things like virtual scrums, we don’t write, edit and publish according to formal agile methodology. So it made an interesting change yesterday to participate in an actual sprint as part of the Sprint…

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  • Automation, email, CRM among major marketing tools replaced in the past year

    Automation, email, CRM among major marketing tools replaced in the past year

    Last week we introduced you to this year’s MarTech Replacement Survey which, among other things, showed just how bullish marketing organizations were to make changes to their marketing technology stacks during the pandemic. This week, we’re sharing some key data on specific platforms from the report. The main objective of the survey was to find…

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  • How Social hour seeks to solve the virtual event networking challenge

    How Social hour seeks to solve the virtual event networking challenge

    With virtual networking often hit or miss, TechChange leverages the platform to bring agents of social change together. The post How Social hour seeks to solve the virtual event networking challenge appeared first on MarTech.

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