• How CTV is Changing Advertising for Performance Marketers

    How CTV is Changing Advertising for Performance Marketers

    4 Min Read In the past, brands advertised on television to drive awareness—and that’s where the benefits stopped. But the times, they are a-changin’.  Thanks to Connected TV (CTV), ad-supported services, and other streaming evolutions, TV advertising has grown substantially more powerful. Today, advertisers can use the platform to achieve performance, alongside social and search…

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