• How to improve campaign quality in a digital-first world

    How to improve campaign quality in a digital-first world

    While most marketers know crafting high-quality campaigns should be a top priority, many struggle to find that sweet spot between value and efficiency. This is particularly difficult for brands seeking to adapt to a digital-first world.“A lot of companies are looking to find out how to best merge all their activities and teams to get…

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  • Samsung Ads rolls out partner program delivering curated audiences for advertisers

    Samsung Ads rolls out partner program delivering curated audiences for advertisers

    Samsung Ads, a leader in advanced TV advertising, announces the 2022 rollout of its Samsung Onboarding Partner Program. The program will allow marketers access to curated audiences through data partners that include Adobe, Experian, LiveRamp, Merkle and Oracle. More partners are slated to join next year.Advertisers that choose to take advantage of the new program…

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  • 4 ways to upgrade your content syndication strategy

    4 ways to upgrade your content syndication strategy

    If there’s one thing that 2021 has made evident to the B2B marketer, it’s that today’s B2B buyers are leveraging a digital-first approach. Their tactics now involve covert research done on their own time and in their preferred digital channels. They are also experiencing a more complex buying journey, increasing touchpoints and larger buying committees.…

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  • Microsoft Advertising adds Asian-, Latin-, Women-owned and Diabetic-friendly business attributes

    Microsoft Advertising adds Asian-, Latin-, Women-owned and Diabetic-friendly business attributes

    Microsoft Advertising has added Asian-owned, Latin-owned, Women-owned and Diabetic-friendly business attributes, enabling advertisers to showcase more of their selling points and values, the company announced Thursday. These four new attributes join the 32 Marketing with Purpose business attributes that Microsoft introduced in September.An example of the Women-owned attribute within a text ad. Image: Microsoft.Why we carePersonal ethics and brand…

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  • Good morning: Logistics is a huge part of CX

    Good morning: Logistics is a huge part of CX

    Good morning, Marketers, and we knew this supply chain problem was comingWriting a story that confirms shoppers are right to worry about being able to get gifts delivered on time this holiday season — or at all — reminded me that we’d visited this topic last year with logistics and supply chain expert Erik Mumford.…

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