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From Late-Night TV to Digital Domination: The Evolution of Infomercials into 2023
Infomercials, those long-form advertisements that once dominated late-night television, have experienced a roller-coaster journey over … Read more
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Filming Safely During a Pandemic
Shooting commercials during the current crisis is challenging. Large camera crews, talent and production teams are unable to assemble. However, there are many ways in which a production company can still create commercials without creating a super spreader event. Recycling old footage, using graphics for the entire commercial, creating animation, filming with an iPhone, and using stock footage from an…
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The Top Three Infomercial Beginner Mistakes to Avoid
Making a profit through Direct Response advertising means paying close attention to the pennies and … Read more
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Is Direct Response Right for You?
The answer is a very definite “maybe.” Direct Response, like every other form of advertising has … Read more
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Not Your Father’s Direct Response
In the 1990’s, only the most self-assured brand managers possessed the courage to suggest an … Read more
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