• Acxiom teams up with TransUnion to deliver intelligence to streaming advertisers

    Acxiom teams up with TransUnion to deliver intelligence to streaming advertisers

    Customer intelligence company Acxiom announced a data partnership with TransUnion to provide more audience intelligence to advertisers in streaming, audio and gaming environments.TransUnion clients will benefit from the added Acxiom intelligence through TransUnion’s TruAudience Data Marketplace. The TruAudience suite was launched in 2021, and resulted from TransUnion’s moves in the advanced TV space in recent…

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