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  • Ten Things You Need to Know Today: 23 September 2023September 23, 2023
  • TV Attribution Models: What Are They and How Do They Work?September 23, 2023
  • Streaming Drives More Viewer Attention To Ads Than Linear TVSeptember 22, 2023
  • Shoppable TV Ad Tech Can Be Intrusive — And UnnecessarySeptember 22, 2023
  • Gilroy Gardens Beats Performance Goal by 31% During the Spooky Season With MNTNSeptember 22, 2023
  • Storytelling in Healthcare Advertising

    infomercial

    Dec 8, 2017

    Pharmaceutical and healthcare advertising is everywhere, on our phones, on our computers, in the subway. But what makes you look? The wording and the colors may pull you in, but it’s the storytelling that keeps you engaged. Companies try to concentrate on how much money to spend on marketing and where to place the ads,…

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  • Storytelling in Healthcare Advertising

    infomercial

    Dec 8, 2017

    This post was originally published on this site

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Industry News

  • TV Attribution Models: What Are They and How Do They Work?September 23, 2023
  • Streaming Drives More Viewer Attention To Ads Than Linear TVSeptember 22, 2023
  • Shoppable TV Ad Tech Can Be Intrusive — And UnnecessarySeptember 22, 2023
  • Gilroy Gardens Beats Performance Goal by 31% During the Spooky Season With MNTNSeptember 22, 2023
  • CTV Content Outperforms Linear On Attention And Co-ViewingSeptember 22, 2023