Expand Linear TV Reach and Targeting
OTT / CTV can efficiently expand your campaign television reach. We always recommend a balanced scorecard while allowing the performance to inform the spend distribution. Inform consumer and network targets We have utilized OTT/CTV to inform larger Hispanic targeting initiatives leading to linear TV network additions to include Hispanic targeted networks. Some networks are more risky to test […] The post Expand Linear TV Reach and Targeting appeared first on Modus Direct.