• Expand Linear TV Reach and Targeting

    Expand Linear TV Reach and Targeting

    OTT / CTV can efficiently expand your campaign television reach. We always recommend a balanced scorecard while allowing the performance to inform the spend distribution. Inform consumer and network targets We have utilized OTT/CTV to inform larger Hispanic targeting initiatives leading to linear TV network additions to include Hispanic targeted networks. Some networks are more risky to test…

    Know More