• Why first-party data alone won’t solve marketers’ challenges

    Why first-party data alone won’t solve marketers’ challenges

    First-party data has become the go-to solution for many marketers grappling with increasing privacy regulations, continued loss of data signals and the impending deprecation of third-party cookies.  The shift toward data directly collected from consumers makes sense. However, while first-party data holds immense value, it isn’t a silver bullet. You must understand its limitations and…

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  • 61% of marketers still relying on third-party data

    61% of marketers still relying on third-party data

    Some 61% of digital marketers are still using third-party data, according to Salesforce’s latest State of Marketing Report. It also found problems with data activation, personalization and AI optimization. Although the percentage of marketers using third-party data is down from 75% in 2022, this illustrates a problem with finding reliable information. The top three data…

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  • How to master identity resolution in a warehouse-native world

    How to master identity resolution in a warehouse-native world

    For data-driven marketing teams, a unified customer view is the holy grail for personalization — critical for driving higher conversion rates, great customer experiences and higher lifetime value. As companies mature with their data platforms (and ingestion becomes easier), leveraging the existing data assets in data warehouses becomes more valuable, creates stronger foundations and enables…

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  • Hershey’s recipe for advertising success: Unified clean room measurement by Liveramp

    Hershey’s recipe for advertising success: Unified clean room measurement by Liveramp

    Clean rooms are becoming essential for today’s marketers, offering access to critical advertising data and powerful customer insights. But not all clean rooms are created equal. Join the upcoming LiveRamp webinar Sweet Success: Hershey’s Recipe to Improve Advertising Effectiveness to hear how Hershey’s drives growth with data clean rooms as a key ingredient for unified…

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  • The advertising industry “has stalled” as it faces a cookieless future

    The advertising industry “has stalled” as it faces a cookieless future

    Quantcast is a global digital advertising, audience insights and measurement platform. Understandably, it has been following the Google Privacy Sandbox saga with close attention. We sat down with their U.K.-based CMO Amit Kotecha in their New York office for a conversation about recent developments, including the latest delay in cookie deprecation and the new report…

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