• Consumers Find CTV Ads More Useful Than Mobile for Informing Holiday Purchases

    Consumers Find CTV Ads More Useful Than Mobile for Informing Holiday Purchases

    2 Min Read Looking for a scoop on this year’s holiday shopping scene? According to LG Ad Solution’s latest study, streaming TV ads will be the hidden gems of the holiday season. Turns out, 39% of savvy shoppers find CTV ads more helpful than those on mobile — a whopping 2.3x more than last year.…

    Know More

  • More FAST, More Fragmentation: What Amazon’s Ad Tier Means For Advertisers

    More FAST, More Fragmentation: What Amazon’s Ad Tier Means For Advertisers

    3 Min Read When Amazon’s announcement of an additional ad-supported tier starting early 2024 came across our newsdesk, it didn’t come as much of a surprise. This year we’ve observed major streaming networks flocking to FAST, knowing the clear impact such a revenue-stream shift would have on their bottom line. An ad-supported Prime Video presents…

    Know More

  • Navigating the Sea of AI Solutions in 2023

    Navigating the Sea of AI Solutions in 2023

    4 Min Read If you haven’t heard about artificial intelligence (AI) at this point in 2023, we’re equal parts concerned about and proud of you. But if you have, you might feel like you’re swimming in a sea of AI solutions. While so many helpful tools might not sound like a problem, it can be…

    Know More

  • Navigating the Growing Connected TV Advertising Landscape

    Navigating the Growing Connected TV Advertising Landscape

    3 Min Read The early days of the Connected TV industry are over. Today, it’s a complex landscape with no signs of slowing down. According to eMarketer, CTV advertising is expected to reach $25.9 billion in the US in 2023.  Even though people understand the importance of CTV advertising, there are still a lot of…

    Know More

  • The Number of Advertisers on CTV Increased 4% YoY in Q1

    The Number of Advertisers on CTV Increased 4% YoY in Q1

    2 Min Read Despite some early concerns about the economy, this year’s CTV game is still going strong. According to new research from Beachfront Marketplace, in the first quarter of 2023 we’ve seen a 4% uptick in advertisers jumping into the CTV pool compared to the same time last year. By category, after the political…

    Know More