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iSpot Acquires DRMetrix To Bolster DTC, Direct Response Offerings and Addressable Advertising Capabilities
BELLEVUE — Oct. 11th, 2021 — iSpot.tv, the real-time platform for measuring the business and brand impact of cross-platform TV advertising, today announced the acquisition of DRMetrix, a real-time TV ad measurement company specializing in products for direct-to-consumer and direct-response TV advertisers. The deal expands iSpot’s measurement of emerging formats for addressable advertising and enhances…
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Changes in Audience Trends for Adults 55+
iSpot COVID-19: Adult 55+ Audience Trends The 55+ demo is seeing the most reach during Primetime on the 4 major broadcast networks (NBC, ABC CBS, FOX). Of these top performing broadcast networks, NBC Primetime is the top performer for the 55+ demo with 35% segment reach in comparison to FOX which only saw 24% reach…
