• DTC Marketing – The Good, the Bad, and the Bloopers

    DTC Marketing – The Good, the Bad, and the Bloopers

    Ken:So first of all, talk a little bit about 2023. What is the most important and most exciting thing that happened in 2023? Barbi: Well, marketers were marketing again right after kind of a quiet 2022. People were back in 2023. They’re not only using tv, they’re realizing that they have to have all these…

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  • DTC Marketing – The Good, the Bad, and the Bloopers

    DTC Marketing – The Good, the Bad, and the Bloopers

    Ken:So first of all, talk a little bit about 2023. What is the most important and most exciting thing that happened in 2023? Barbi: Well, marketers were marketing again right after kind of a quiet 2022. People were back in 2023. They’re not only using tv, they’re realizing that they have to have all these…

    Know More

  • DTC Marketing – Top 5 Key Takeaways for DRTV Success

    DTC Marketing – Top 5 Key Takeaways for DRTV Success

    There are five key takeaways that you must be implementing to create a successful direct to consumer campaign. The first one is, you must be solving a problem for your consumer. What is the problem that your product can solve? What can it do uniquely outside of the competition? And then lean into that. The…

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  • DTC Marketing – Top 5 Key Takeaways for DRTV Success

    DTC Marketing – Top 5 Key Takeaways for DRTV Success

    There are five key takeaways that you must be implementing to create a successful direct to consumer campaign. The first one is, you must be solving a problem for your consumer. What is the problem that your product can solve? What can it do uniquely outside of the competition? And then lean into that. The…

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  • DTC Marketing – How Important are Microsites…Very

    DTC Marketing – How Important are Microsites…Very

    A lot of clients come to us, and they want to do a direct-to-consumer campaign. They have a corporate site, and they want to drive traffic to that corporate site. That’s a non-starter right off the top. You have to create a direct-to-consumer micro site specifically for the product or service that you’re selling. Your…

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