By Marc Berman In the complicated media world of today, where an abundance of platforms, both linear and digital, and series — scripted and non-scripted — are competing, brand messaging…
Even if you’ve been locked in a closet for the past two weeks, you still know that our lives have been irrevocably changed. At the very least, someone may have…
The DRTV Advertising Effect In the early days of direct response television advertising (DRTV), most of us remember the fictitious Vitameatavegemin, the hilarious TV commercial featuring Lucille Ball selling a vitamin…
The most successful direct-response television advertising (DRTV) campaigns so far in 2018 stem from companies knowing who their “ideal” audience is and understanding their significant pain points. Only then do…
The most successful direct-response television advertising (DRTV) campaigns so far in 2018 stem from companies knowing who their “ideal” audience is and understanding their significant pain points. Only then do…
