• Retail Media Top 5

    Retail Media Top 5

    Stay on top of today’s constantly changing media environment with DirectAvenue’s Top 5 Insights. We give you specific retail network updates and emerging media trends in a digestible format.February 22, 2023Retail media stands as one of the most substantial and rapidly expanding advertising sectors in the United States. From 2016 to 2021, spending on retail…

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  • Exploring Retail Media Ad Expenditure

    Exploring Retail Media Ad Expenditure

    Stay on top of today’s constantly changing media environment with DirectAvenue’s insights. We give you specific retail network updates and emerging media trends in a digestible format.February 22, 2023Retail media stands as one of the most substantial and rapidly expanding advertising sectors in the United States. From 2016 to 2021, spending on retail media advertising…

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  • Navigating the Fragmented Video Universe!

    Navigating the Fragmented Video Universe!

    Navigating the Fragmented Video Universe!By now, we’ve all heard how streaming video through CTV/ OTT has dominated overall advertising growth, while traditional TV advertising has declined.But are we oversimplifying the streaming versus linear conversation? After all, many streaming services are offering access to the same live channels that were once exclusive to cable TV, including…

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