-
Never Say (Cord) Never: What’s Stopping Cord Keepers From Cutting the Cord?
4 Min Read What makes people stay with cable TV? At first, the answer seems obvious: older audiences who prefer to stick with what they know. Right? But the so-called “cord keepers” aren’t just Boomers. And it’s more than just demographics keeping linear TV hanging on (albeit by a thread). While the price may be…
-
CTV Measurement vs. Linear TV Measurement Explained
7 Min Read Streaming and Connected TV are cannibalizing linear TV fast—you probably know that already. But what does that mean, particularly in terms of viewership? How exactly do we measure viewership on these various platforms? Read on for a deeper understanding of measuring linear and CTV viewership. Linear TV Measurement On Linear TV, shows…
-
Pay TV and Cable Lost 5.8M Subscribers in 2022
3 Min Read As more consumers continue to make the switch to streaming, cable and traditional pay TV providers are experiencing an increased loss of subscribers. According to a tally by Leichtman Research Group, pay TV lost 5.8 million net video subscribers in 2022, up from a loss of 4.7 million in 2021. Comcast experienced…
-
MNTN Performance TV versus Linear TV Creative
5 Min Read When it comes to creating commercials for linear television, marketers are often tasked with the same requirements: Spend a large budget on a limited number of adsSpend significant time on the production of those ads (often months)Design those ads to make an emotional connection with your consumer that drives brand awareness—and if…
-
Get More Bang for Your Buck with Offline Media
By Fletcher Pickett, VP Account Director, Hawthorne Advertising Are the days of offline media numbered? Maybe not! Digital media like ads on websites, mobile apps, social media and connected or over-the-top (OTT) TV are often relatively pricey in comparison to other marketing options. Perhaps obviously, these channels of media are incredibly effective among younger demographics…
