MNTN Performance TV versus Linear TV Creative
5 Min Read When it comes to creating commercials for linear television, marketers are often tasked with the same requirements: Spend a large budget on a limited number of adsSpend…
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Marketing 2022
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Get More Bang for Your Buck with Offline Media
By Fletcher Pickett, VP Account Director, Hawthorne Advertising Are the days of offline media numbered? Maybe not! Digital media like ads on websites, mobile apps, social media and connected or…
Cable TV Advertising vs. Performance TV: The Showdown
8 Min Read What Is Cable TV Advertising? Cable TV has been around for seemingly forever, so while the answer to this question may seem obvious to most, we’re approaching…