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Recent Posts


  • Ten Things You Need to Know Today: 23 September 2023September 23, 2023
  • TV Attribution Models: What Are They and How Do They Work?September 23, 2023
  • Streaming Drives More Viewer Attention To Ads Than Linear TVSeptember 22, 2023
  • Shoppable TV Ad Tech Can Be Intrusive — And UnnecessarySeptember 22, 2023
  • Gilroy Gardens Beats Performance Goal by 31% During the Spooky Season With MNTNSeptember 22, 2023
  • How NC Fusion executed its campaign to help girls stay involved in sports

    How NC Fusion executed its campaign to help girls stay involved in sports

    infomercial

    Aug 7, 2023

    This post was originally published on this site When a youth sports organization faced a … Read more

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  • Basis announces integrations to boost digital out-of-home capabilities

    Basis announces integrations to boost digital out-of-home capabilities

    infomercial

    Jul 11, 2023

    This post was originally published on this site Basis Technologies, the automated digital advertising platform … Read more

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  • Salesforce, Google partner on local commerce

    Salesforce, Google partner on local commerce

    infomercial

    Mar 24, 2023

    Salesforce has announced an integration between Salesforce Commerce Cloud and Google Merchant Center to help merchants highlight the availability of products in stores. The move builds on Salesforce data that suggests both the widespread use of online search in advance of brick and mortar store visits, and an increased likelihood of shopping trips when consumers…

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  • Why we care about location marketing

    Why we care about location marketing

    infomercial

    Feb 17, 2023

    What if you could tailor marketing messages at the granular level, based on where your consumers are, in real time?  For example, by sending an opted-in text message to offer a discount on a product or service when a customer enters a pre-defined location, such as your brick-and-mortar store? Or by reminding your customers that it’s…

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  • 88% of brands say they’re pressured to use retailers’ media networks

    88% of brands say they’re pressured to use retailers’ media networks

    infomercial

    Feb 1, 2023

    The growth in brands using retail media networks (RMNs) is being fueled by pressure from retailers, according to a new report. Eighty-eight percent of the companies surveyed by the Association of National Advertisers said they are somewhat or heavily influenced by retailers to buy advertising on their RMNs.  “It’s a power struggle right now,” according…

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Industry News

  • Ten Things You Need to Know Today: 23 September 2023September 23, 2023
  • TV Attribution Models: What Are They and How Do They Work?September 23, 2023
  • Streaming Drives More Viewer Attention To Ads Than Linear TVSeptember 22, 2023
  • Shoppable TV Ad Tech Can Be Intrusive — And UnnecessarySeptember 22, 2023
  • Gilroy Gardens Beats Performance Goal by 31% During the Spooky Season With MNTNSeptember 22, 2023