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How NC Fusion executed its campaign to help girls stay involved in sports
This post was originally published on this site When a youth sports organization faced a … Read more
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Basis announces integrations to boost digital out-of-home capabilities
This post was originally published on this site Basis Technologies, the automated digital advertising platform … Read more
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Salesforce, Google partner on local commerce
Salesforce has announced an integration between Salesforce Commerce Cloud and Google Merchant Center to help merchants highlight the availability of products in stores. The move builds on Salesforce data that suggests both the widespread use of online search in advance of brick and mortar store visits, and an increased likelihood of shopping trips when consumers…
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Why we care about location marketing
What if you could tailor marketing messages at the granular level, based on where your consumers are, in real time? For example, by sending an opted-in text message to offer a discount on a product or service when a customer enters a pre-defined location, such as your brick-and-mortar store? Or by reminding your customers that it’s…
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88% of brands say they’re pressured to use retailers’ media networks
The growth in brands using retail media networks (RMNs) is being fueled by pressure from retailers, according to a new report. Eighty-eight percent of the companies surveyed by the Association of National Advertisers said they are somewhat or heavily influenced by retailers to buy advertising on their RMNs. “It’s a power struggle right now,” according…
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