Digital experience is important to diners too
Around 80% of consumers expect to be able to use technology to order at casual restaurants. This follows a period when QR codes became widely used to access menus in…
5 Yelp facts business owners should know (but most don’t)
If you ever want to hear a business owner rant, just grab some popcorn and casually bring up Yelp. The mere mention of the controversial company’s name generates a range…
advertising
B2C Marketing
Customer & Digital Experience
Customer Journey
Customer Relationship Management (CRM)
Customer Service and Success
Data
Local / Location Marketing
How location data helps marketers acquire new customers and expand campaigns
Marketers continue to use location-based data to boost campaigns and customer acquisition in retail and other industries. Even though many consumers buy products and services online through e-commerce channels, they…
Call Analytics
Customer Service and Success
Data
Local / Location Marketing
Marketing Analytics
Privacy
37 questions to ask call analytics vendors during the demo
The global pandemic has confirmed what many marketers already knew: the telephone is an integral part of the consumer purchase journey. That’s why many are leveraging call analytics platforms that…
To know your customers, ping their phones
Every customer carries a phone and a wallet. To get to their wallet, go through their phone.Geofencing enables that. It should be a familiar concept by now. By taking advantage…