• PolyientX launches self-service NFT platform

    PolyientX launches self-service NFT platform

    Next month, Web3 tech company PolyientX will launch a platform designed to help creators without a coding background or knowledge of NFT technology deliver rewards to customers. Rewards will include not just NFTs but other valued items like merchandise, digital goods and event passes through a custom-branded interface. There are plans to add further reward…

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  • 3 things customers expect from marketers to prove that they’re human

    3 things customers expect from marketers to prove that they’re human

    Marketers are using more automation tools to improve workflow efficiency and scale campaigns. But they have to remember that they’re marketing to humans, and that customers expect a human touch.  There are three main values that customers expect at every touchpoint, according to CEO and founder of B2B marketing consultancy Simple Strat, Ali Schwanke, who…

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  • Samsung launches weeklong metaverse and NFT activation

    Samsung launches weeklong metaverse and NFT activation

    Today, Samsung launches a weeklong “Discover Samsung” event, supported by NFTs and a scavenger hunt through their Discord community. Samsung launched their Discord community, or server, in June. Earlier this year, they also opened a presence on Decentraland called Samsung 837X, and that place will host virtual events throughout the week. By connecting multiple metaverse…

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  • What will have the biggest impact on consumer holiday shopping?

    What will have the biggest impact on consumer holiday shopping?

    It’s not just you, the holiday shopping season is getting longer — particularly this year. Inflation means the longer you wait the more expensive things get and that is top of mind for U.S. consumers right now. To understand what else is on their mind and how it may impact their buying, we put together…

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