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Turning the Page on Magazines
Turning the Page on Magazines Print magazine advertising may be down, but it’s far from out. Though unlikely to ever come close to matching its pre-internet glory years, print magazine advertising has been staging a bit of a renaissance in recent years, as CMOs and brand managers realize it can be an effective way to…
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Let The Games Begin
With the Summer Olympics upon us once again, I’m reminded of great memories from my childhood: From Sugar Ray Leonard Boxing his way to Gold in Montreal in 1976 to the US Basketball Dream Team in Barcelona in 1992, to Michael Phelps’s world record swimming in London in 2012. Summer is just more fun…
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Let The Games Begin
With the Summer Olympics upon us once again, I’m reminded of great memories from my childhood: From Sugar Ray Leonard Boxing his way to Gold in Montreal in 1976 to the US Basketball Dream Team in Barcelona in 1992, to Michael Phelps’s world record swimming in London in 2012. Summer is just more fun…
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