• Adobe continues to roll out genAI capabilities across its platform

    Adobe continues to roll out genAI capabilities across its platform

    “When we think about the magic and value of AI, we know that it actually comes only from a seamless integration into the workflows that you, as customers, already know and love.” That was the message from Adobe CEO Shantanu Narayen to his audience at the 2024 Adobe Summit as he announced the integration of…

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  • 3 low-cost tools for data-driven marketing: Best of the MarTechBot

    3 low-cost tools for data-driven marketing: Best of the MarTechBot

    Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative…

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  • Google Marketing Platform launches new API with enhanced capabilities

    Google Marketing Platform launches new API with enhanced capabilities

    Google Marketing Platform rolled out a new API with enhanced capabilities for organizational administrators. Now, administrators can: Upgrade or downgrade properties between standard and Analytics 360. Link Google Analytics accounts to organizations. Why we care. The new features make it easier for marketers to track their campaigns and get better insights into priority properties for more…

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  • Google’s cookie deprecation: An essential marketing playbook for the post-cookie era

    Google’s cookie deprecation: An essential marketing playbook for the post-cookie era

    Google’s full deprecation of third-party cookies is right around the corner. Time is running out to get all those well-laid marketing plans off the whiteboards and into action. No matter where your company is at in the post-third-party preparation curve, the truth is that we won’t fully realize the impact on our marketing efforts until…

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  • Klaviyo launches Klaviyo AI

    Klaviyo launches Klaviyo AI

    Today, marketing automation platform Klaviyo launched Klaviyo AI, a new suite of AI-powered tools and features. The new tools aim to use AI-generated insights and messages, including product recommendations, for better deployment to the right customers at the right time. Why we care. The big question for any AI updates is how the new tools…

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