Enterprise IT remains bright amid gloomy tech spending forecast
Gartner has cut its forecast for growth in worldwide IT spending by more than 50% from just a few months ago. However, enterprise spending on software and services is expected…
A 5-point framework for creating a high-performing marketing organization
Did you know that most creative and marketing organizations still rely on organizational strategies, structures and management philosophies that date back to 1911? During the Second Industrial Revolution, Fredrick Winslow…
How advertisers can take the lead in reducing carbon emissions
Global warming due to human activity requires all businesses to reduce their carbon footprint. The aviation industry, in particular, has been labeled a notorious contributor to greenhouse gas (GHG) emissions…
How to build a customer value squad — and why
Companies are organized by departments, each with its specific function, which work together…until they do not. When you hit that point, growth is harder to find. Noticing this, marketing strategist…
5 steps to reducing martech bloat through API integration
Martech bloat occurs when companies accumulate too many marketing technologies without adequately assessing their needs. This results in increased complexity, cost overruns, data silos and inefficient usage patterns. Ultimately, it…