From the MNTN Slack – Why Are Brands Boycotting Social Media?
6 Min Read Alcohol brand Drizly recently announced that Connected TV advertising will be their single biggest digital channel, with…
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Connected TV
digital advertising
digital marketing
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Performance Marketing
performance tv
Streaming’s Seachange Signals a New Dynamic at Play
3 Min Read Nielsen just recently announced a rebrand amid a series of measurement challenges that have continued to chip…
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Connected TV
digital advertising
digital marketing
Facebook
Industry
marketing news
thought leadership
What #FacebookDown is Teaching Brands About Diversification
4 Min Read More than 3.5 Billion people around the world use Facebook and its owned apps – but when…
“Should Apple Take a Cut Of the Whole Ecosystem?” MNTN CEO Mark Douglas Talks Tech With Bloomberg
Sep 14, 2021 2 Min Read Why Does Apple Charge App Developers a 30% Fee? Firstly, let’s take a look…
Ryan Reynolds’ Maximum Effort Marketing Has Been Acquired by Performance TV Platform MNTN
Ryan Reynolds has sold his creative agency. Maximum Effort Marketing, the creative powerhouse behind viral ads like dating platform Match’s…