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Why martech must mean more than just technology
Martech is a lot more than marketing technology. “It doesn’t really reduce to a collection of platforms and apps and APIs,” MarTech’s editorial director Kim Davis said in his keynote address for The MarTech Conference. Martech is really at the intersection of technology, strategy and people, he said. It’s important to note that those elements…
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ChatGPT. GA4. Privacy-First CX. Explore it all online – next week – for free! by Cynthia Ramsaran
[embedded content] This truly is an unprecedented time in the life of the marketer: Groundbreaking generative AI technology, increasing customer expectations of personalized experiences, a growing emphasis on respecting user privacy… the list goes on. Attend MarTech, online March 28-29, for free to explore these critical trends – and the solutions, strategies and tools you…
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MarTech registration is open! Grab your free pass now.
Customers want you to know who they are – regardless of the channel they’re on. And they expect you to deliver highly-personalized experiences while respecting their privacy. A delicate balance to strike — made trickier by the death of third-party cookies, complex user behaviors that vary by channel, and myriad other challenges. The right technology…
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4 easy ways to optimize data intake on your marketing automation platform
Nearly every marketing organization uses marketing automation platforms these days. However, just having a MAP isn’t enough. You have to understand how to use and extract value from it. That starts with optimizing the data intake process. Justin Sharaf, vice president of marketing operations at data intelligence company Collibra, shares four easy ways to do…
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Interested in speaking at The MarTech Conference in March? Submit your pitch now!
The MarTech Conference returns online March 28-29, 2023. This time we’ll be focusing on the identity challenge. As the industry weans itself from cookie-tracking, other data sources are becoming more important. Especially first party data and consensually obtained customer information that can be supplemented in privacy-compliant ways. Equally important: Activating that data to create personalized…
