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  • TV Attribution Models: What Are They and How Do They Work?September 23, 2023
  • Streaming Drives More Viewer Attention To Ads Than Linear TVSeptember 22, 2023
  • Shoppable TV Ad Tech Can Be Intrusive — And UnnecessarySeptember 22, 2023
  • Gilroy Gardens Beats Performance Goal by 31% During the Spooky Season With MNTNSeptember 22, 2023
  • CTV Content Outperforms Linear On Attention And Co-ViewingSeptember 22, 2023
  • Salary and Career: Kristin Carey on the benefits of doing some of everything

    Salary and Career: Kristin Carey on the benefits of doing some of everything

    infomercial

    Jul 19, 2023

    This post was originally published on this site As part of our Salary and Career … Read more

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  • Salary and Career: Kathleen Voboril can make martech sing

    Salary and Career: Kathleen Voboril can make martech sing

    infomercial

    May 24, 2023

    As part of our Salary and Career Survey, we interviewed people about their experiences in marketing. Today we’re talking to Kathleen Voboril who is now a consultant after many years in top marketing positions. She’s also figured out how to combine her first love, musical theater, with martech. (Interview edited for length and clarity.) Q:…

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  • The gender pay gap in marketing: Should women be more assertive or the market be more responsive?

    The gender pay gap in marketing: Should women be more assertive or the market be more responsive?

    infomercial

    May 17, 2023

    Year by year, our MarTech Salary and Career Survey has exposed a persistent pay gap between respondents identifying as women and respondents identifying as men. The gap is manifest right up to the C-suite. One question that arises is whether women should negotiate more aggressively for higher salaries or whether the job market should respond…

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  • MarTech Salary and Career: Monique Battiste on charging ahead

    MarTech Salary and Career: Monique Battiste on charging ahead

    infomercial

    Apr 26, 2023

    As part of the MarTech Salary and Career Survey, we interviewed people about their experiences in marketing. Today we’re talking to Monique Battiste, senior social media specialist at Solera, a business that offers risk management and asset protection software and services to the automotive industry and property insurance marketplace (Interview edited for length and clarity.)…

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  • MarTech Salary and Career: Jennifer Luby on facing challenges

    MarTech Salary and Career: Jennifer Luby on facing challenges

    infomercial

    Apr 14, 2023

    As part of the MarTech Salary and Career Survey, we interviewed people about their experiences in marketing. Today we’re talking to Jennifer Luby, Salesforce marketing cloud architect at the global consulting company JourneyBlazers. (Interview edited for length and clarity.) Q: How did you get where you are today? A: I started as an HTML e-mail…

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Industry News

  • TV Attribution Models: What Are They and How Do They Work?September 23, 2023
  • Streaming Drives More Viewer Attention To Ads Than Linear TVSeptember 22, 2023
  • Shoppable TV Ad Tech Can Be Intrusive — And UnnecessarySeptember 22, 2023
  • Gilroy Gardens Beats Performance Goal by 31% During the Spooky Season With MNTNSeptember 22, 2023
  • CTV Content Outperforms Linear On Attention And Co-ViewingSeptember 22, 2023