• CTV/Streaming Top of Mind for Marketers in 2024

    In a survey conducted late last year, marketing companies said their main focus for increasing advertising would be CTV/streaming. Generative AI, which was not even on the survey prior to 2023 came in second with social media video not far behind. CTV/streaming was the choice of 62% of survey respondents with Generative AI garnering 54% and…

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