• Live Broadcast Productions Open a Gateway to the Metaverse

    As the roar of the metaverse hype machine fades to a ho hum, there’s growing evidence that what can be called a “metaversal” approach to production is starting to take hold in the broadcast industry.Paralleling the headline-grabbing and often flawed efforts to deliver immersive virtual reality (VR) experiences with sports programming, broadcasters have quietly been…

    Know More

  • MarTech’s metaverse marketing experts to follow

    MarTech’s metaverse marketing experts to follow

    The metaverse. Immersive reality. Virtual reality. We still haven’t 100% agreed on what to call this digital experience channel. That may be because they are the future of online life and we don’t know exactly what that future will look like.  Whatever you call it, it’s already an essential part of life online with 400…

    Know More

  • Meta unveils generative AI tool for Facebook and Instagram advertisers

    Meta unveils generative AI tool for Facebook and Instagram advertisers

    Facebook parent Meta dipped its toe into generative AI this week by announcing AI Sandbox. Advertisers can use it to create alternative ad versions, use text prompts to generate backgrounds and crop images for Facebook or Instagram ads. Dig deeper: Facebook agrees to revamp adtech over discrimination charges What it does. It lets advertisers:  Create…

    Know More

  • Walmart pulls a game off the Roblox platform after consumer groups’ complaint

    Walmart pulls a game off the Roblox platform after consumer groups’ complaint

    Walmart has pulled its Universe of Play game from global gaming platform Roblox after consumer groups complained about it to the Children’s Advertising Review Unit (CARU). The Unit had previously OK’d the game. Why we care. Can marketers or consumers trust CARU’s seal of approval? If we take Walmart at its word — and so…

    Know More

  • Top 10 immersive marketing trends that will grow your grinchy heart in 2023

    Top 10 immersive marketing trends that will grow your grinchy heart in 2023

    As I write this article, I am listening to Vince Guaraldi’s “A Charlie Brown Christmas” album, drinking a hot cup of my favorite matcha and basking in the glow of my tiny, tinsel tree lights reflecting off my bay window. I have so much to be grateful for this holiday season, and if you are…

    Know More