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  • Could happy advertisers be the key to connected TV success? by MNTNDecember 6, 2023
  • NCAA Considers Paying Athletes Directly From CollegesDecember 6, 2023
  • Yahoo’s DSP Feature Combines AI And First-Party DataDecember 6, 2023
  • Vox To Bring Podcasts To Stage At 2024 SXSW ConferenceDecember 5, 2023
  • AI driving an exponential increase in marketing technology solutionsDecember 5, 2023
  • Buckle Up, Media Planners: The 2022 Midterms Will Be Tough On Advertisers

    Buckle Up, Media Planners: The 2022 Midterms Will Be Tough On Advertisers

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    Jul 6, 2022

    “On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by George Leon, chief strategy officer at Hawthorne Advertising. The midterm election season will be here before we know it. The 2018 election season disrupted formerly stable patterns. This year, the lack of stability might…

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Industry News

  • Could happy advertisers be the key to connected TV success? by MNTNDecember 6, 2023
  • NCAA Considers Paying Athletes Directly From CollegesDecember 6, 2023
  • Yahoo’s DSP Feature Combines AI And First-Party DataDecember 6, 2023
  • Vox To Bring Podcasts To Stage At 2024 SXSW ConferenceDecember 5, 2023
  • AI driving an exponential increase in marketing technology solutionsDecember 5, 2023