• Why RCS mobile marketing is set to go big in the US

    Why RCS mobile marketing is set to go big in the US

    SMS mobile campaigns are an effective way of reaching customers if they trust you enough to give you their cell phone numbers. Texts are a popular way for customers to receive receipts, shipping updates, appointment confirmations and, increasingly, deals. A text, however, is a bare-bones experience — even if it includes an attached file for…

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  • Deep links for push notifications: Best of the MarTechBot

    Deep links for push notifications: Best of the MarTechBot

    Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative…

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  • What Google’s Privacy Sandbox means for the app ecosystem

    What Google’s Privacy Sandbox means for the app ecosystem

    Mobile advertising underwent an upheaval when Apple enabled the deprecation of the device identifier a couple of years ago. “We already lost about 50% of the ecosystem,” said Itai Cohen, SVP marketing and strategy at Digital Turbine. Now Privacy Sandbox for Android is coming down the road. Digital Turbine, a platform for programmatic and bespoke…

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  • DOJ lays siege to Apple’s walled garden

    DOJ lays siege to Apple’s walled garden

    The U.S. Department of Justice announced today that it is suing Apple for illegally monopolizing the smartphone market to the detriment of consumers, competitors, developers and others. The suit focuses on Apple’s resistance to cross-platform messaging, the lack of compatibility between iPhones and non-Apple smartwatches, barring developers from connecting the tap-to-pay feature with alternative digital…

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  • 75% of consumers made purchases as a result of SMS marketing

    75% of consumers made purchases as a result of SMS marketing

    This post was originally published on this site Three-quarters of U.S. consumers say they buy […]

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