Hard-Hitting Jingles – Generating Response
Jingles are back, and they do work! Modus Direct currently has a radio client, Bradley Dworkin, that is using radio to support their advertising efforts. Over a year ago, we…
Good Data Practices: What to Do (or Not)
With the advent of the internet of things, wearable devices, and a pervasive need for more information the world generates over 2.5 quintillion (that’s 2.5 followed by 29 zeroes) Bytes…
DRTV advertising should focus on mobile and tablet strategies
With over 129 million smartphone users in the United States (55% mobile market penetration) as of January 2013, Direct Response advertisers now more than ever need to include mobile and…