• Nielsen expands YouTube Connected TV ads measurement in 11 countries including UK and Germany

    Nielsen expands YouTube Connected TV ads measurement in 11 countries including UK and Germany

    Nielsen is expanding its Connected TV measurement of YouTube ads into 11 global markets. The agreement between Nielsen and Google will integrate YouTube CTV measurement, inclusive of co-viewing, into Nielsen ONE Ads to measure audiences in markets including Australia, Germany, India, Indonesia, Italy, Japan, Mexico, the Philippines, South Korea, Thailand, and the UK.Germany, India, Italy…

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  • Amagi: Smart money moving to connected TV

    Amagi: Smart money moving to connected TV

    Amagi says its found consistent growth in ad impressions within the global FAST market, with increases of 15% in Q3 and 28% in Q4.The cloud-based SaaS technology specialist says channel deliveries grew by 45% in Q3 and 25% in Q4.In its 10th Quarterly Global FAST Report, FASTMaster Consulting’s Gavin Bridge says FAST is still an…

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  • Average number of connected devices in US internet households reaches 17

    Average number of connected devices in US internet households reaches 17

    The average number of connected devices in each US household connected to the internet has now reached 17, according to Parks Associates.Releasing the data as part of its Consumer Electronics Dashboard, Parks added that for the first time, smartphone ownership surpassed TV ownership, with 90% of households reporting ownership of a smartphone compared to 88%…

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  • XITE starts connected TV ad network

    XITE starts connected TV ad network

    The Dutch music video platform XITE has expanded its current advertising reach and premium music label content, with the addition of Vevo, Spinnin’ Records and Qwest TV, among others, to the network.According to the company, the expansion is strategically focused on advertising representation and strengthens XITE’s position in the market.Commenting on the development, Ingmar Rood,…

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  • 49% of US adults watch video via connected TV daily

    49% of US adults watch video via connected TV daily

    88% of US TV households have at least one internet-connected TV device, including connected Smart TVs, stand-alone streaming devices (like Roku, Amazon Fire TV sticks or boxes, Chromecast, or Apple TV), connected video game systems, and/or connected Blu-ray players. According to new consumer research from Leichtman Research Group, this compares to 82% with at least…

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