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Crossing the Screens: An Omnichannel Approach to Digital Marketing
3 Min Read Until recently, television advertising would never have been considered part of a performance marketing strategy. But the times have changed — and Connected TV (CTV) could be the platform your mix is missing. As CTV ad spend, watch time, and viewership continue increasing, adding the platform to your approach is essential. With…
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The Right Production Company For Omnichannel Marketing
Omnichannel marketing is the ideal marketing approach. This style of advertising enables you to address your target demographic on multiple platforms i.e., social media, long and short form, websites, radio, Amazon and more. Omnichannel marketing gives your brand maximum exposure in various media outlets and therefore, has better brand recognition and the ability to achieve…
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The truth about cats and dogs and survey questions
We talk often about the value of that sweet, sweet first-party data. When you know more about your donor, you know when, how, and about what to talk to them efficiently and effectively. But did you know that the mere ask for data can increase donations? This goes against some conventional wisdom that says that…
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The linchpins of affiliate and chapter fundraising
by Steve Harrison, President, CDR Fundraising Group You’ve done it—you’ve captured the perfect Currier and Ives quality photograph for your December mailing. It has everything: the evergreens hanging with white, snowdrifts and sledding in the background, and your volunteer, a person you helped, and Santa smiling together for the camera. And then you put a…
