• The path to personalization: A roadmap for marketers by Edna Chavira

    The path to personalization: A roadmap for marketers by Edna Chavira

    Did you know? 82% of consumers say personalization drives their brand choice. Where is your organization on the journey to delivering personalized experiences to its customers? Join us for an insightful webinar with John Nash, Chief Marketing and Strategy Officer at Redpoint Global, as he shares the building blocks for creating exceptional, personalized customer experiences.…

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  • Unlocking customer loyalty: 5 core motivations powering personalized marketing

    Unlocking customer loyalty: 5 core motivations powering personalized marketing

    Personalization is a hot topic in martech, but the concept is nothing new. Lester Wunderman, known as the creator of modern direct marketing, outlined similar strategies in his 1996 book “Being Direct: Making Advertising Pay.” Chapters like “The Consumer, Not the Product, Must Be the Hero” and “Communicate with Each Customer or Prospect as an…

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  • Navigating personalization vs. privacy: 3 tips for delivering win-win customer experiences

    Navigating personalization vs. privacy: 3 tips for delivering win-win customer experiences

    Recently, marketers have been stuck in a bit of a Catch-22. Personalization is at the forefront; it’s an expectation for customers and has become one of the most powerful tools in the marketer’s arsenal. At the same time, customers are increasingly concerned about the what, why, and how of their data. They want to know…

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  • Google launches new AI-powered features for Performance Max campaigns

    Google launches new AI-powered features for Performance Max campaigns

    Google Ads introduced six new AI-powered features for Performance Max campaigns. Customer Value mode. This new PMax feature, in beta, is meant to help PMax advertisers who use purchase conversion goals to acquire high-value customers. New customer acquisition goals are now available for Search Ads 360 advertisers. Customer retention goal. This PMax feature, also in beta, is…

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  • 7 steps to creating an audience-based B2B marketing plan

    7 steps to creating an audience-based B2B marketing plan

    If you’re still taking a one-size-fits-all approach to your marketing campaigns, blasting the same messages across channels to a broad audience, you’re leaving revenue on the table. Today’s B2B buyers expect a personalized experience tailored to their specific needs, industry pain points and stage in the customer journey. Generic campaigns won’t cut it anymore. The…

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