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  • Ten Things You Need to Know Today: 23 September 2023September 23, 2023
  • TV Attribution Models: What Are They and How Do They Work?September 23, 2023
  • Streaming Drives More Viewer Attention To Ads Than Linear TVSeptember 22, 2023
  • Shoppable TV Ad Tech Can Be Intrusive — And UnnecessarySeptember 22, 2023
  • Gilroy Gardens Beats Performance Goal by 31% During the Spooky Season With MNTNSeptember 22, 2023
  • GumGum Launches Initiative to Drive Action, Attention, and Awareness for Advocacy Organizations Across CTV With Innovative In-Video Ad Unit

    infomercial

    Aug 31, 2023

    “The CTV audience is huge and continues to grow, and we are excited to work with advocacy organizations like The Trevor Project, WildAid, and digitalundivided to leverage our In-Video ad unit to help them amplify attention and grow awareness.” Tweet this All three organizations currently have campaigns running across GumGum inventory through the end of…

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Industry News

  • TV Attribution Models: What Are They and How Do They Work?September 23, 2023
  • Streaming Drives More Viewer Attention To Ads Than Linear TVSeptember 22, 2023
  • Shoppable TV Ad Tech Can Be Intrusive — And UnnecessarySeptember 22, 2023
  • Gilroy Gardens Beats Performance Goal by 31% During the Spooky Season With MNTNSeptember 22, 2023
  • CTV Content Outperforms Linear On Attention And Co-ViewingSeptember 22, 2023