Top 3 Performance Marketing Channels You Need to Use
7 Min Read In marketing, you’re looking for an edge over the competition and a meaningful way to reach more consumers. Technology makes it easier to seek out customers directly…
3 email marketing shifts to make in 2023
Whew! We made it to 2023! As we closed in on the end of the year in December, the finish line seemed awfully far away. Many marketers told me they…
A Net Fix for Netflix: Latest Earnings Report Confirms It’s Streaming’s World—We Just Live in It.
4 Min Read When Netflix finally pulled back the red curtain on its latest earnings report last week—the first since the streaming giant announced its entry into the ad-supported streaming…
2023 INS and Outs
Barbara Kerry
D to C
Direct to Consumer
Featured Content
Insights
Ken Kerry
Performance Marketing
Script to Screen
DTC Marketing – What’s IN and OUT for 2023
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Video by Design: Not All Channels Are Alike
Performance marketing always has had a unique and valuable feature: we are able to accurately measure the performance of each creative on each media channel, then we are able to…