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Political Programmatic CTV Spend Share Grew 60% Between 2020 and 2022
2 Min Read According to a study by Basis Technologies, Connected TV advertising may become the preferred platform for political spending in the 2024 presidential race. The study found that programmatic ad impressions and spend on Connected TV devices increased by over 60% from 2020 to 2022. Video overall was the most popular format for…
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44% of Digital Political Ad Spend in 2022 Has Been Spent on CTV
3 Min Read Political ad spending is in full swing in anticipation of the November midterms. In fact, AdImpact reports that $3.6 billion has already been spent on political and issue ads so far this year. And it looks like streaming has been contributing heavily to that dollar number—of the nearly $700 million spent on…
