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  • Recruiting for M&E Tech: Mind the Generation GapOctober 4, 2023
  • X (Twitter) partners with Google Ad ManagerOctober 4, 2023
  • When human irrationality beats artificial intelligenceOctober 4, 2023
  • Go FAST: Find Your Easy – And Lazy – Road To TV Program DiscoveryOctober 4, 2023
  • How Icelandair used programmatic to increase bookingsOctober 4, 2023
  • Political Programmatic CTV Spend Share Grew 60% Between 2020 and 2022

    Political Programmatic CTV Spend Share Grew 60% Between 2020 and 2022

    infomercial

    Mar 31, 2023

    2 Min Read According to a study by Basis Technologies, Connected TV advertising may become the preferred platform for political spending in the 2024 presidential race. The study found that programmatic ad impressions and spend on Connected TV devices increased by over 60% from 2020 to 2022. Video overall was the most popular format for…

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  • 44% of Digital Political Ad Spend in 2022 Has Been Spent on CTV

    44% of Digital Political Ad Spend in 2022 Has Been Spent on CTV

    infomercial

    Aug 12, 2022

    3 Min Read Political ad spending is in full swing in anticipation of the November midterms. In fact, AdImpact reports that $3.6 billion has already been spent on political and issue ads so far this year. And it looks like streaming has been contributing heavily to that dollar number—of the nearly $700 million spent on…

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Latest Articles

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    From Late-Night TV to Digital Domination: The Evolution of Infomercials into 2023
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  • The Future of Infomercials: How Direct Response Television is Evolving in 2023
  • Long-Form vs Short-Form Infomercials: Choosing the Right Format for Advertising in 2023
  • Counting the Costs: How Much Does an Infomercial Really Cost?

Industry News

  • Recruiting for M&E Tech: Mind the Generation GapOctober 4, 2023
  • X (Twitter) partners with Google Ad ManagerOctober 4, 2023
  • When human irrationality beats artificial intelligenceOctober 4, 2023
  • How Icelandair used programmatic to increase bookingsOctober 4, 2023
  • Before you hire another marketer, do these 5 things firstOctober 4, 2023