Mar 2, 2023 1 Min Read It takes a lot of brain power, creativity, and effort to run the Hardest Working Software in Television™.  We not only want to thank Fast Company for recognizing us as one of the Most Innovative Companies in Advertising, but all the people and partners that helped us get there. From pioneering performance marketing on the TV screen with software that has helped countless brands drive measurable results, to upending the TV creative production process with Creative-as-a-Subscription, we’ve devoted ourselves to innovation. And if this award is any indication, it looks like it’s paying off. Talk about a great way to start 2023. Next up? 2024 (and ’25, and ’26, and…you get the idea). To see Fast Company’s announcement and check out who else made the list, check out the link below. Link to Original Article

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Feb 15, 2023 1 Min Read This week, Ryan Reynolds and MNTN CEO Mark Douglas joined ‘Power Lunch’ to discuss their CNBC stock draft win and the strategies behind their picks. The “MNTN GOAT” team picked two stocks for the draft, Netflix and Ford. Reynolds acknowledged that picking Netflix was a bold move at the time, but he felt the brand was being undervalued despite it’s massive impact on the streaming industry. “Netflix literally created the category, and it had power that I think very few other brands have. I mean, it was a gateway to storytelling, and I think that the brand is creating real affinity out there.” When asked about the Super Bowl ads we saw last weekend, Douglas pointed out that many brands chose to capitalize on nostalgia with their advertisements, “I think the thing was to bring back shows from ten or 20 years ago and then turn them into ads. So I think it was Pop Triangles—they did it on Breaking Bad. And then you had John Travolta singing and dancing. So that was kind of the theme…it was all about bring back the past and making it funny and in the moment.” To listen to the rest of the conversation, check out the link below Link to Original Article

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Jan 10, 2023 1 Min Read MNTN CEO and Founder Mark Douglas recently joined Caroline Hyde and Ed Ludlow on “Bloomberg Technology” to discuss the ad landscape going into 2023 as advertising spend begins to slow.  When asked why he thinks this slowdown is happening now, Douglas responded, “It’s occurring for a couple of reasons. I think when you look at paid search and paid social, especially paid social….what you’re seeing there is a lot of concerns about brand safety, around the political discourse on these platforms.” And when it comes to the television advertising market, he believes there is currently a supply and demand imbalance to contend with, “You have a lot of inventory coming online from Netflix, Disney+, and other suppliers. And brand advertisers are literally not spending more—they’re spending less. So that’s going to create a price war and you’re going to see declining prices.” But according to Douglas, this decline won’t define the entirety of 2023, “I think you’ll see more growth in the second half [of the year].” To watch the rest of the discussion, check out the link below. Link to Original Article

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