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Turning the Page on Magazines
Turning the Page on Magazines Print magazine advertising may be down, but it’s far from out. Though unlikely to ever come close to matching its pre-internet glory years, print magazine advertising has been staging a bit of a renaissance in recent years, as CMOs and brand managers realize it can be an effective way to…
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Why Print Has Better Sales Conversions Than Digital
One of the first things I do when meeting a new direct to consumer marketer and potential client, is ask them to rank all their advertising media channels in order of performance, on an ROI basis. They will most certainly always include print media close to the top of that list. To most of my…
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Why Print Has Better Sales Conversions Than Digital
One of the first things I do when meeting a new direct to consumer marketer and potential client, is ask them to rank all their advertising media channels in order of performance, on an ROI basis. They will most certainly always include print media close to the top of that list. To most of my…
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