-
How web scraping can be a valuable data source
Web scraping. It sounds like hard work, but it is more clever than arduous. The technique exploits a simple truth: The front end of the web site, which you see, must talk to the back end to extract data, and display it. A web crawler or bot can gather this information. Further work can organize…
-
4 tips for navigating sensitive customer data
Consumer data collection has exploded over the past decade. As users, we’ve grown too accustomed to sharing very personal data in this loosely regulated digital age through every topic searched, email sent and double-tap on a friend’s post. All these signals build a rich profile for targeting and personalization. Data-driven marketing has had a transformational…
-
4 common problems marketers and data analysts can solve together
Marketers and data analysts see the world in very different ways. Because they are often working together on the same project, this can cause a lot of problems. However, the increasingly complex nature of marketing and the growing need for data-driven insights mean they must find places to work together. “Because they come from different…
-
Why marketers should care about consumer privacy
The U.S. is on the cusp of implementing a new national privacy law, the American Data Privacy and Protection Act (ADPPA). And while we may be late to the party (the EU’s General Data Protection Regulation, or GDPR, was implemented in 2018), it’s now high time for businesses to start paying attention to data and…
-
3 things customers expect from marketers to prove that they’re human
Marketers are using more automation tools to improve workflow efficiency and scale campaigns. But they have to remember that they’re marketing to humans, and that customers expect a human touch. There are three main values that customers expect at every touchpoint, according to CEO and founder of B2B marketing consultancy Simple Strat, Ali Schwanke, who…
