Using Google Analytics 4 integrations for insights and media activations
No matter which stage of Google Analytics 4 implementation you’re currently involved in, the opportunities to integrate with other products…
PepsiCo’s strategies for marketing via online games and esports
Marketers have never had more opportunities to break into in-game advertising, due to the growing number of users and the…
Yahoo and DIRECTV open up addressable TV and streaming inventory
Yahoo and DIRECTV announced a partnership for advertisers looking to bridge the linear and CTV divide, making 25 million TV…
IAB Tech Lab prepares digital media industry for ‘watershed moment’
“We are experiencing, simultaneously, many watershed moments in our industry’s history,” said IAB Tech Lab CEO Anthony Katsur. “It’s unparalleled…
Why we care about advertising: A marketer’s guide
With digital transformation, advertising isn’t just about growing brand awareness or planting a seed. Advertisers and their adtech partners can reach audiences…