2023 Predictions: Digital media and advertising
Digital media channels continue to deliver more viewing options to TV watchers through on-demand streaming and live broadcasts. At the same time, the explosion of ad-supported connected TV (CTV) and…
Ad-supported streaming expands with new Disney+ tier
On December 8, streaming service Disney+ launched a new ad-supported tier. Previously, the streamer for all things Marvel, Star Wars and Disney charged $8 per month for ad-free viewing. Now,…
Bermuda Tourism launches 3D digital out-of-home in New York
Bermuda Tourism Authority 3D DOOH ad in New York’s Times Square. Image: OUTFRONT Media. Bermuda Tourism Authority is testing 3D digital out-of-home (DOOH) technology to stand out in one of…
Yahoo and Taboola sign “30-year” exclusive ad agreement
Content publisher Yahoo announced today it is buying nearly 25% of content recommender Taboola as part of a 30-year exclusive advertising agreement. What Taboola gets. Taboola — which The Wall…
How brands are using CTV and OTT for the 2022 FIFA World Cup
The 2022 FIFA World Cup is now underway in Qatar, and brands are lined up to reach the 5 billion fans globally who are expected to watch the tournament, which…