• Conference Takeaways: Programmatic I/O Las Vegas

    By Kendra Tang, Programmatic Supervisor Programmatic I/O brings the digital marketing industry together for updates and/or actionable insights for the programmatic ecosystem. Below are the main takeaways from the 2022 conference hosted in Las Vegas, Nevada. Streaming/OTT/CTV The streaming war continues. Even market leaders like Netflix are pivoting their “no advertising [is] coming onto Netflix”…

    Know More

  • Media Consumption Trends: OTT Growth Shifts to Older Consumers

    By Nora Cortez, Director of Media Planning and Robin Cohen, EVP Integrated Media Investment and Planning OTT and streaming video consumption continues to grow as consumers across age groups shift their video viewing habits. While that may not surprise you, who is driving that growth might. Early Growth Spurred by Young Consumers In the early…

    Know More

  • July 2022 Media Impact Report

    For over 21 years R2C Group has been at the forefront of DTC marketing. As we’ve helped our clients grow and evolve, we’ve grown and evolved, too. So, it was an easy decision to rebrand our company to better reflect who we are today. Introducing Rain the Growth Agency

    Know More

  • Currencies, Clean Rooms, and the Up/Newfronts

    Last month, our media team participated in the Upfront and Newfront presentations. These events represent updates from our media partners including new programming, attribution partnerships, distribution updates, and more. Leading up to the meetings, we had an expectation that companies operating in the linear space would focus a lot of attention on the topic of…

    Know More

  • Infographic: OTT Digital Video: Who’s Watching What

    There’s a lot of hype to navigate when it comes to understanding who consumes OTT video. As part of the OTT Market on Demand guide, we are focused on three groups that we can compare and contrast based solely on consumption of content without worrying about what technology they use to access it: Streaming Only—those…

    Know More