By Kendra Tang, Programmatic Supervisor Programmatic I/O brings the digital marketing industry together for updates and/or actionable insights for the programmatic ecosystem. Below are the main takeaways from the 2022…
By Nora Cortez, Director of Media Planning and Robin Cohen, EVP Integrated Media Investment and Planning OTT and streaming video consumption continues to grow as consumers across age groups shift…
For over 21 years R2C Group has been at the forefront of DTC marketing. As we’ve helped our clients grow and evolve, we’ve grown and evolved, too. So, it was…
Last month, our media team participated in the Upfront and Newfront presentations. These events represent updates from our media partners including new programming, attribution partnerships, distribution updates, and more. Leading…
There’s a lot of hype to navigate when it comes to understanding who consumes OTT video. As part of the OTT Market on Demand guide, we are focused on three…
