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MISA LA Sees a 20% Increase in Media Revenue With MNTN Performance TV
MISA Los Angeles started their CTV journey by launching a prospecting campaign to drive new traffic to their site. Through MNTN’s Performance TV platform, they were able to upload their creatives and set up their campaign to optimize towards a ROAS goal. After seeing success with their prospecting campaigns, MISA started using first-party data to…
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Gilroy Gardens Beats Performance Goal by 31% During the Spooky Season With MNTN
Excited to kick off their inaugural CTV efforts, Gilroy Gardens launched a comprehensive prospecting campaign to reach and convert new customers. In preparation for the Halloween season, they leaned on Performance TV’s precision audience building to target their ideal customers. The theme park wasn’t just focused on targeting a large number of potential customers; they…
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Who’s Your Audience? Halloween 2023 Edition
2 Min Read What’s scarier than Halloween? For advertisers, there’s nothing more ghastly (or ghostly?) than failing to hit those ROI and revenue goals. It really makes you wonder: Why isn’t my audience resonating with my content? Am I reaching them at the right place and time? The answer might lie in which audiences you’re…
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Guesty Scales their Business with MNTN
MNTN made it easy for Guesty to launch multiple campaigns that were automatically optimized towards their goal of increasing both site traffic and demo requests. By activating prospecting and retargeting simultaneously, they were able to build a healthy marketing funnel that could drive results at scale. The prospecting campaign they activated precisely targeted users with…
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The Strange New World of CTV Demand Generation
3 Min Read It’s time to start thinking outside the galaxy box. As more and more marketing teams search for the most effective ways to drive demand generation for their B2B brands, advertisers are going to have to get more creative with their strategies and video content. One way to get ahead of the competition…
